Visual Identity Toolkit
A coordinated identity toolkit connecting colour, typography, layout and application rules.
07 / MULTIVERS CREATIONFROM BRIEF
TO FINAL
IMPACT.
THE ASK.
Bring colour, typography, layout and brand applications into one visual identity toolkit. The portfolio presentation uses a coordinated yellow-led direction to connect the pieces.
THE FRICTION.
An identity has to remain recognisable when the format changes. A toolkit needs enough consistency to guide everyday use without making every application identical.
THE IDEA.
The presented toolkit connects the palette, typographic treatment and application layouts. Viewing the pieces as a set makes their shared design rules easier to understand.
THE RESULT.
A visual identity and guideline presentation that shows the relationship between the core brand elements and their applications.
EVERY FORMAT.
ONE STORY.
The full toolkit is shown above. The detail crops below focus on the same approved presentation rather than introducing additional campaign formats.
WHAT WE
CREATED.
- 01Visual identity direction
- 02Colour and typography presentation
- 03Brand application layouts
- 04Coordinated guideline toolkit
HOW THE
PROJECT
CAME TO LIFE.
Define
Choose the visual elements that should hold the identity together.
Build
Organise type, colour and layout as a connected set.
Apply
Show how those choices translate into brand applications.
Document
Bring the applications and identity rules into one toolkit presentation.